Work Truck Solutions adds to senior leadership team

11/29/17

Work Truck Solutions (Chico, California) announced the addition of Shawn Horswill, vice president of customer success, and Joe Schneider, vice president of marketing and sales operations.

With over 10 years of experience providing IT solutions, and over 12 years in customer service management, Horswill will lead the customer service department as it scales to keep up with the increasing number of dealers using Work Truck Solutions as their inventory management system — over 750 in November. He and his team help their dealers make the most of the tools available to them to increase leads, manage teams and improve profits. All while giving professional, friendly support.

Joe Schneider, previously manager of internal operations at Facebook, and advisor to the special assistant to the President at the White House, will serve as the vice president of marketing and sales operations. In this role, Schneider oversees outreach, advertising and a wide array of communications with the dealerships, OEMs, body manufacturers and distributors across the country. Schneider and his team collaborate with others in the industry to communicate best practices in commercial sales, as well as the value Work Truck Solutions brings to each and every one of them.

Data-driven and dedicated to the commercial truck industry, Horswill and Schneider have already uncovered important metrics on how Work Truck Solutions is helping dealerships today. This includes significantly higher conversion rates (visitors who call or message a dealership after visiting a vehicle page) than average. According to the 2017 Digital Dealer Conference and Expo, the automotive industry's average conversion rate on vehicle detail page views is 1.8 percent. Work Truck Solutions dealerships see an average conversion rate of 4.1 percent, more than double the calls and emails from their commercial inventory site.

This focus on measuring the tangible impact of their industry-leading solutions will help dealerships take advantage of the opportunity Work Truck Solutions offers them. The effects of this leadership are already showing results, reducing the attrition rate of dealers by 18.2 percent over the last two months.

"The increasing dealership management demand for the transparency into the commercial business that our service provides, and the data and metrics we can now deliver to everyone has led to aggressive growth," said Kathryn Schifferle, CEO and founder of Work Truck Solutions. "I am both proud and pleased that we have found in Shawn Horswill and Joe Schneider the caliber of leaders we need to continue our delivery of extraordinary services and innovative partnerships."

Although scaling quickly, Work Truck Solutions maintains their clear mission to improve the business of commercial dealerships, OEMs, body manufacturers and distributors. Along with providing industry-specific search tools for work truck buyers, Work Truck Solutions believes managers of all levels can become more successful leaders when given the right data. Work Truck Solutions' tools clearly visualize information about inventory, web traffic, marketing results, sales activity, market share and more so every stakeholder in the industry can make better business decisions.

For more information, visit worktrucksolutions.com

NTEA Member Directory listing for Work Truck Solutions

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