Standing Out in a Competitive Commercial Vehicle Market

Tuesday, March 3, 2:30–3:45 p.m.

The work truck industry is composed of numerous companies that make high-quality products at competitive prices. As with most mature industries, the separation between good and great companies often involves how well the business executes its specific approach to market. NTEA members will share how they define and leverage their unique value for customers and industry partners.

Presented by: Adam Keane, Executive Vice President, Allied Body Works Inc.; Kyle Stipe, Engineering Supervisor, Auto Truck Group; and Dave Zelis, Head of Sales & Marketing, Buyers Products