The Branding Highway: Accelerate & Differentiate Your Marketing

The Branding Highway: Accelerate & Differentiate Your Marketing (Without Spending a Fortune on Advertising)

Tuesday, March 5
3–4:15 p.m.

Discover how otherwise ordinary companies achieved extraordinary growth (15–20 times their original size) over a five-year period and inspired employee buy-in — all while slashing their advertising budget. Presenter Gair Maxwell will expose universal secrets of iconic brands such as Apple, Ferrari and Harley-Davidson, and outline how you can leverage the same principles to create a “Category of One” and generate higher volumes of inbound business as the preferred choice of customers — no matter how crowded or volatile your marketplace.

Presented by: Gair Maxwell, International Speaker and Author