Nissan unveils the Ultimate Work TITAN and announces new partnership at WTS19

3/6/19

Calling All TITANs: Nissan, Habitat for Humanity draw inspiration from construction site supervisors to build the Ultimate Work TITAN

Nissan is no stranger to Habitat for Humanity, having donated more than 150 trucks and $16.9 million since 2005. Today in Indianapolis, the 14-year partnership reached new heights with the unveiling of the Ultimate Work TITAN, the second in a series of three Ultimate TITANs built as part of the purpose-driven Calling All TITANs campaign.

Featuring a complete mobile office, toolkit and off-road necessities, the one-of-a-kind work vehicle debuted to a group of media at the headquarters of Habitat for Humanity of Greater Indianapolis. The truck will be on display at The Work Truck Show at the Indiana Convention Center through March 8, and then officially donated to Habitat for Humanity, where it will be put to work on and off the job site.

“Though Nissan’s partnership with Habitat for Humanity has been deep-rooted for well over a decade, we are consistently searching for ways we can do more together,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “Behind the rugged and capable foundation of our TITAN trucks, our Calling All TITANs campaign has provided a perfect platform to do just that. In a celebration of all TITANs of the Neighborhood, alongside Habitat for Humanity, we are proud to unveil this Ultimate Work TITAN, built specifically to the needs of the hard-working people on the build site.”

In creating the Ultimate Work TITAN, Nissan and Habitat spent countless hours talking with construction site supervisors and volunteers across the country to find out what they needed most in a truck. These working men and women are passionate about their trucks, and there was no shortage of ideas. After compiling their feedback, three common suggestions emerged:

  • Off-road capability is a must
  • The interior should be treated like a mobile office
  • The bed must be loaded with easy-to-access tools, ladders and lockable storage

And with that, the build of the Ultimate Work TITAN commenced.

Originating as a stock TITAN XD Diesel Crew Cab Midnight Edition, transformation into the Ultimate Work TITAN began just as the Ultimate Service TITAN did – with the addition of a factory-authorized ICON three-inch suspension lift kit, available through Nissan dealers. The ICON lift kit includes adjustable-height coil-over shock absorbers, custom rod end bearings and patent-pending Delta Joints – helping provide increased ground clearance and enhanced ride quality both on and off the job site.

Anchored by Nitto Ridge Grappler tires and ICON Alloys REBOUND wheels, the truck adds Addictive Desert Designs bumpers to provide an additional layer of protection, while a WARN Industries ZEON Platinum 12-S Winch ensures the Ultimate Work TITAN can help itself and counterparts out of even the most challenging situations. In the nighttime hours, Baja Designs lighting leads the way with custom worksite lighting.

In the midst of the chaos of a work site, often times what construction site supervisors need most is a quiet space to relax and get some paperwork or calls completed. The Ultimate Work TITAN has this covered, and then some. Knowing that supervisors are constantly in need of updated build site maps, blueprints, punch lists, daily reports and submittals – among a daily list of paperwork – a 13-inch laptop and a printer was added to help make life just a little bit easier. And not be overlooked in the back seat is a full mobile office, featuring a custom desk and file storage with an additional power inverter.

“Construction site supervisors made it clear to us what was needed to make their jobs more productive, and after incorporating their feedback, one thing has become clear: this is the truck for TITANs of the Neighborhood,” said Fred DePerez, vice president, North America LCV Business Unit, Nissan North America, Inc. “Built on the foundation of a rugged TITAN XD Diesel and featuring parts from some of the most reputable names in the construction industry, the Ultimate Work TITAN lives by its name in every sense. We can’t wait to get this truck off the show floor and onto the build site, where we know it will thrive.”

When it’s time to get out of the mobile office and into the work site, the Ultimate Work TITAN bed is a great place to start. Anchored to TITAN's innovative Utili-track® Bed Channel System, a BEDSLIDE 2000 HEAVY DUTY sets the stage for easy access to all the bed has to offer. Connected to the bed slide is a DECKED lockable storage system, where a site supervisor can confidently store tools. Commercial class heavy duty lockable tool boxes are included along the sides of the bed for additional storage.

Inside the lockable storage are some of the highest quality tools in the industry. In addition to a complete toolkit, other products stored within the bed include a table saw, chop saw, chainsaw, air compressor and drill kit. A Zamp 200 Watt power inverter, as well as RIGID Extension Cords, was included to provide power sources in addition to the 110-volt power outlet included both in the bed and the cabin of the TITAN XD.

Of course, no home can be built without a ladder. Atop the Ultimate Work TITAN sits a TrailFX aluminum ladder rack featuring multiple commercial grade ladders, easily accessible with the help of the TITAN XD bed step and dampened assist tailgate.

Meanwhile, TITAN XD’s 14 cup holders will ensure everyone has a spot during their hard-earned water break. And at the end of another long day at the job site, builders will rest easy on the standard TITAN XD Zero Gravity seats, enjoying music on the new Fender® Premium Audio System, reflecting on a job well done.


Nissan capitalizes on custom truck trend with factory-authorized Rocky Ridge Packages for TITAN XD, TITAN, Frontier and Armada
Nissan and Rocky Ridge Trucks are making it official – TITAN XD, TITAN, Armada and Frontier are now available to be purchased with Rocky Ridge packages at Nissan dealerships. The partnership was announced today at the 2019 Work Truck Show, North America’s largest work truck exhibition event held March 6-8 at the Indiana Convention Center.

The turnkey truck packages are available through participating Nissan dealerships nationwide and can be fully financed through Nissan’s financial arm, Nissan Motor Acceptance Corporation (NMAC)1. In addition, Rocky Ridge – a top truck and SUV up-fitter with more than 30 years’ experience – will match all Nissan factory warranties, including TITAN’s America's Best Truck Warranty2, featuring bumper-to-bumper coverage of 5-years/100,000-miles, whichever comes first.

“Truck buyers are unique and so are their trucks. And while truck buyers are the most brand loyal automotive segment, 80 percent consider more than one brand3,” said Fred DePerez, vice president, North America LCV Business Unit, Nissan North America, Inc. “These big, bad, custom-lifted, Rocky Ridge-warranted Nissan trucks are definitely going to drive excitement and traffic to Nissan showrooms for a closer look.”

Available Rocky Ridge packages, which feature custom exterior and interior performance and luxury treatments, include:

  • TITAN XD (Gas and Diesel):  Stealth, K2 and Altitude packages
  • TITAN: K2, Altitude and X packages
  • Armada: Z3 package
  • Frontier: Z3 package
  • Available premium options and upgrades, including custom fade painted exteriors

All Nissan Rocky Ridge packages start with custom suspension systems designed to “stand tall” without compromising smooth ride and handling characteristics. For example, the TITAN XD and TITAN packages include 6.0-inch suspension lift kits, while Armada and Frontier feature 3.0-inch and 2.5-inch lift kits, respectively. All packages also include custom wheels and off-road performance tires selected specially for each model.

“Americans have always had a love affair with their trucks – but that affair doesn’t end with the purchase, it starts there,” said Dan Bouchard, director of sales and marketing, Rocky Ridge Trucks. “Rocky Ridge has worked hard to show that Nissan hosts a perfect line of trucks and SUVs to facilitate that relationship. And there is no better way to show what is possible than to have examples ready for sale on Nissan dealer lots – easily financed by Nissan with warranties fully matched by Rocky Ridge.”

To find out more about the 2019 TITAN XD, TITAN, Frontier, Armada and the entire Nissan lineup, please visit NissanNews.com.