Wednesday, March 4
Indiana Convention Center
Work Truck Solutions is hosting a panel discussion, Building Brand Loyalty in a Digital Commercial World, on how to target online marketing efforts to build brand recognition that leads to long-lasting customer relationships.
Join Work Truck Solutions and a panel of industry experts for valuable takeaways and a lively discussion. This workshop will include a presentation and panel discussion with Q&A sessions on key topics that will be critical for navigating increasingly diverse digital channels in the commercial vehicle space.
About the featured panelists
John Pas, senior vice president of business development for SpinCar, is a goal-driven global business development executive with a proven ability to leverage technology to deliver market share expansion, revenue generation and client retention. In the past, he has occupied positions as SVP, business development executive at AutoData Solutions, AutoTrader, Veretech Holdings Inc. (Intelliprice and Black Book Online), Audi of America and Shandwick. John’s success is driven in part by his ability to build and lead highly qualified, dynamic sales teams.
Amit Maheshwari, president of Rollick Inc., is interested in all things that strive to connect national marketing efforts to seamless local execution. He previously occupied the position of SVP, corporate strategy & business development at Dealertrack Technologies Inc. (now part of Cox Automotive Inc.). His real-world experience ranges from leading startups all the way to managing multi-billion-dollar revenues. Amit helps bring next-generation martech, business process outsourcing and analytics in the OEM to dealer to consumer value chain.
About the moderator
Kathryn Schifferle, CEO/founder of Work Truck Solutions, is a proven leader and problem-solver in the work truck industry. She has delivered both digital marketing and data solutions to dealers, upfit manufacturers, their distributors, and OEMs that support the sale of work trucks and vans. Her deep understanding of the commercial space started 13 years ago from her role as executive director of the National Ford Truck Club and publishing the organization’s quarterly magazine, which remains in circulation today as the go-to resource for Ford's commercial dealership community.
Learn more and RSVP (registration to The Work Truck Show 2020 is required).
Free entry to The Work Truck Show 2020
Register today using promo code WT555 for free access to the exhibit hall featuring 530 exhibitors across 500,000 square feet, and one concurrent educational session.