Brand Like Amazon

Tuesday, March 5
3–4:15 p.m.

In 1994, Jeff Bezos said would be “earth’s most customer-centric company.” At Amazon, customer experience and execution tower over marketing and promotion. Building great customer experiences doesn’t have to cost a lot of money. It requires an intense focus on details and an obsession with delighting customers. Companies need to examine their actions and whether they measure what they value most.

Learn why Amazon dominates every business and find out how your company can leverage four pillars — customer centricity, continuous optimization, creating a culture of innovation and promoting corporate agility — to thrive.

Presented by:  Bryan Eisenberg, Entrepreneur, Author, Speaker