Maximizing the Value of Aftermarket Tires

Wednesday, March 4, 8–9:15 a.m.

Manufacturers equip new equipment with well researched and engineered products, but is aftermarket a consideration for your fleet? Finding the best value for your geography, load characteristics and driving conditions may lead to another product equally satisfactory to the OEM and, in your application, provide more miles per tire and potential overall cost reduction.

Moderated by: Claude Masters, Fleet Manager – Retired, Claude Masters Fleet Consulting

Presented by: Dustin Lancy, Commercial Product Marketing Manager – Regional/Urban, The Goodyear Tire & Rubber Company; and Michael Steiner, Customer Engineering Support Referent, Michelin N.A.

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